HOW TO CHOOSE A JEWELLER

Most engagement rings are still being purchased the traditional way through a jeweller. Although various alternatives exist, the vast majority of people feels most comfortable dealing with a person rather than over the Internet. In case you are about to purchase a engagement ring at a jeweller, we have compiled a few tips and tricks that may help you with your choice.





First, it is important to learn a few facts about the industry itself. Most of the business is generated prior to Valentine's Day and Christmas. Most jewellers adjust their prices accordingly. We strongly advise that you do your jewellery shopping off-season. This way, there is more room for haggling and price discussions. If possible, buy your jewellery in summer. The summer months are traditionally the time where jewellers experience a period of slow business.



Did you ever wonder why most exclusive jewellers are located on the high Street? The answer is simple: they get away with this by charging premium prices. Your best way to avoid these premium prices is to take your business to jewellers that do not have their premises in high rent areas such as the high Street.





CHECKLIST


  • Has the jeweller been in business and operational for a long time?


  • Do the diamonds you intend to purchase come with a certificate of authencity issues by one of the major grading agencies?


  • Is the staff at the jeweller both knowledgable and able to explain you the jewellry in plain terms?


  • What warranties are being offered with the products the jeweller sells? Inspect them very carefully!


  • Is the jeweler part of a trade assocation?
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